Arquivos Agência de tráfego pago - Gestão de Redes sociais e Gerenciamento de mídias sociais

Tráfego pago para datas sazonais

As datas sazonais, como Black Friday, Natal, Dia das Mães e outras comemorações, são oportunidades valiosas para marcas que desejam aumentar as vendas. O uso do tráfego pago Instagram e de outras plataformas é uma das formas mais eficazes de destacar sua marca nesses períodos de alta...

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O que muda com o fim dos cookies de terceiros

O universo do tráfego pago está a passar por uma transformação significativa com o fim dos cookies de terceiros, uma mudança liderada por navegadores como o Google Chrome, que planeia bloquear totalmente esse recurso. Essa decisão impacta diretamente as estratégias de marketing digital,...

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Como a IA está a mudar os anúncios online

No mundo acelerado do marketing digital, a inteligência artificial (IA) está a assumir um papel cada vez mais relevante, especialmente nas estratégias de tráfego pago. As agências de marketing mais inovadoras já perceberam o potencial dessa tecnologia para automatizar tarefas, analisar dados...

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Imagem do WhatsApp de 2025-06-04 à(s) 05.41.57_057a3083

Como evitar desperdício de orçamento em tráfego pago?

O investimento em tráfego pago Instagram e outras plataformas é hoje uma das principais formas de gerar resultados rápidos e mensuráveis. No entanto, muitas empresas enfrentam o desafio de evitar desperdício de orçamento ao estruturar campanhas digitais. Uma gestão inadequada pode levar a...

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A influência do tráfego pago na construção da marca nas redes sociais

No cenário atual do marketing digital, construir uma marca forte e reconhecida é um dos maiores desafios para as empresas. Em um ambiente cada vez mais competitivo, onde milhares de negócios disputam a atenção do público nas redes sociais, apenas estar presente não é suficiente. É...

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Microinfluenciadores e tráfego pago na gestão de redes sociais

O poder da combinação: tráfego pago e microinfluenciadores Nos últimos anos, as campanhas com microinfluenciadores ganharam força, tornando-se uma estratégia eficiente para marcas que desejam aumentar o alcance e gerar mais conversões. Quando combinadas com ações de tráfego pago Instagram,...

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